80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More


Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Amazon.co.uk Price: £13.21 (as of 10/04/2023 11:07 PST- Details)

Guided by famed advertising and marketing guide and best-selling creator Perry Marshall, gross sales and advertising and marketing professionals save 80 p.c of their money and time by zeroing in on the precise 20 p.c of their market — then apply 80/202 and 80/203 to realize 10X, even 100X the success. With a robust 80/20 software program software (on-line, included with the ebook), sellers and entrepreneurs uncover tips on how to slash time-wasters; promote to hyper-responsive consumers and keep away from tire-kickers; achieve coveted positions on engines like google; differentiate themselves from rivals and achieve esteem of their market. With the included instruments they’ll see precisely how a lot cash they’re leaving on the desk, and tips on how to put it again of their pockets. Sellers will determine untapped markets, high-profit alternatives and incremental enhancements, gaining time and larger revenue potential. Supported by on-line instruments from Marshall, together with The 80/20 Energy Curve, a software that helps you see invisible cash, and a Advertising DNA Check, a private evaluation that zeroes in on one’s pure promoting belongings, this timeless information guarantees to alter the sport for seasoned and novice entrepreneurs and sellers.

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