Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…

SHORTLISTED FOR THE FT AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019NEW YORK TIMES AND SUNDAY TIMES BUSINESS BESTSELLER’Reads more like a delicious page-turning novel…Put it on your holiday gift list for your favourite hedge-fund honcho’ Bloomberg’A compelling read’ Economist’Captivating’ New York Times book reviewJim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry has long craved a look inside Simons’s secretive hedge fund, Renaissance Technologies and veteran Wall Street Journal reporter Gregory Zuckerman delivers the goods.After a legendary career as a mathematician and a stint breaking Soviet codes, Simons set out to conquer financial markets with a radical approach. Simons hired physicists, mathematicians and computer scientists – most of whom knew little about finance – to amass piles of data and build algorithms hunting for the deeply hidden patterns in global markets. Experts scoffed, but Simons and his colleagues became some of the richest in the world, their strategy of creating mathematical models and crunching data embraced by almost every industry today.As Renaissance became a major player in the financial world, its executives began exerting influence on other areas. Simons became a major force in scientific research, education and Democratic politics, funding Hilary Clinton’s presidential campaign. While senior executive Robert Mercer is more responsible than anyone else for the Trump presidency – he placed Steve Bannon in the campaign, funded Trump’s victorious 2016 effort and backed alt-right publication Breitbart. Mercer also impacted the success of the Brexit campaign as he made significant investments in Cambridge Anatlytica. For all his prescience, Simons failed to anticipate how Mercer’s activity would impact his firm and the world.In this fast-paced narrative, Zuckerman examines how Simons launched a quantitative revolution on Wall Street, and reveals the impact that Simons, the quiet billionaire king of the quants, has had on worlds well beyond finance.

Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide – half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours; whether in food and drink or fashion and lifestyle. Sara Tasker has done just that, and since setting up her account whilst on maternity leave in 2013, has become an Instagram coach, iPhoneographer and social media influencer. Her chronicle of authentic everyday life and her mindful Me and Orla blog has developed into a business in which she provides access to free insta-tips, alongside some hugely popular paid for e-courses for independent creatives. Hashtag Authentic draws on the lessons Sara has learned over the past five years to provide readers with tips, advice and guidance on how to turn their personal Instagram account into a profitable creative outlet. From visual storytelling and improving photography skills to archiving day-to-day life and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.