Hooked: How to Build Habit-Forming Products


In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you can too’A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup’The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014’The book everyone in Silicon Valley is talking about’ Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover’s writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as “the place to discover the next big things in tech.”

Amazon.co.uk Price: £9.99 (as of 26/10/2021 15:57 PST- Details)

In Hooked, Nir Eyal reveals how profitable corporations create merchandise individuals cannot put down – and how one can too’A must-read for everybody who cares about driving buyer engagement’ Eric Ries, creator of The Lean Startup’Essentially the most excessive bandwidth, excessive octane, and priceless presentation I’ve ever seen on this topic’ Rory Sutherland, vice chairman, Ogilvy & MatherWinner of finest Advertising and marketing ebook in 800-CEO-READ Enterprise Guide Awards 2014’The ebook everybody in Silicon Valley is speaking about’ Boris Veldhuijzen van Zanten, founding father of The Subsequent WebWhy do some merchandise seize our consideration whereas others flop? What makes us have interaction with sure issues out of sheer behavior? Is there an underlying sample to how applied sciences hook us? Nir Eyal solutions these questions (and plenty of extra) with the Hook Mannequin – a four-step course of that, when embedded into merchandise, subtly encourages buyer behaviour. Via consecutive “hook cycles,” these merchandise carry individuals again many times with out relying on pricey promoting or aggressive messaging.Hooked relies on Eyal’s years of analysis, consulting, and sensible expertise. He wrote the ebook he wished had been out there to him as a start-up founder – not summary concept, however a how-to information for constructing higher merchandise. Hooked is written for product managers, designers, entrepreneurs, start-up founders, and anybody who seeks to grasp how merchandise affect our behaviour.Eyal gives readers with sensible insights to create person habits that stick; actionable steps for constructing merchandise individuals love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years within the video gaming and promoting industries the place he discovered, utilized, and at occasions rejected, strategies described in Hooked to inspire and affect customers. He has taught programs on utilized client psychology on the Stanford Graduate Faculty of Enterprise and the Hasso Plattner Institute of Design and is a frequent speaker at business conferences and at Fortune 500 corporations. His writing on know-how, psychology, and enterprise seems within the Harvard Enterprise Evaluate, The Atlantic, TechCrunch, and Psychology Right now.Ryan Hoover’s writing has appeared in Tech- Crunch, The Subsequent Internet, Forbes, and Quick Firm. After engaged on Hooked with Nir Eyal, Hoover based Product Hunt, an organization that has been described as “the place to find the following huge issues in tech.”

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