Misbehaving: The Making of Behavioural Economics
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy – and that we’re error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Amazon.co.uk Price: £10.11 (as of 09/04/2023 11:03 PST- Details)
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Monetary Occasions and McKinsey Enterprise E-book of the Yr AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the famend and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Conventional economics assumes that rational forces form all the things. Behavioural economics is aware of higher. Richard Thaler has spent his profession learning the notion that people are central to the economic system – and that we’re error-prone people, not Spock-like automatons. Now behavioural economics is vastly influential, altering the best way we predict not nearly cash, however about ourselves, our world and all types of on a regular basis selections.Whether or not shopping for an alarm clock, promoting soccer tickets, or making use of for a mortgage, all of us succumb to biases and make selections that deviate from the requirements of rationality assumed by economists. In different phrases, we misbehave. Dismissed at first by economists as an amusing sideshow, the examine of human miscalculations and their results on markets now drives efforts to make higher selections in our lives, our companies, and our governments.Coupling latest discoveries in human psychology with a sensible understanding of incentives and market behaviour, Thaler enlightens readers about tips on how to make smarter selections in an more and more mystifying world. He reveals how behavioural financial evaluation opens up new methods to take a look at all the things from family finance to assigning college places of work in a brand new constructing, to TV quiz exhibits, sports activities switch seasons, and companies like Uber.When economics meets psychology, the implications for people, managers and coverage makers are each profound and entertaining.
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