Nudge: Improving Decisions About Health, Wealth and Happiness


‘Probably the most influential popular science book ever written’ – BBC Radio 4’Nudge has changed the world. You may not realise it, but as a result of its findings you’re likely to live longer, retire richer and maybe even save other people’s lives’ – The TimesFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-makingNudge is about choices – how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children’s health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.’How often do you read a book that is both important and amusing, both practical and deep? … A must-read for anyone who wants to see both our minds and our society working better’ Daniel Kahneman, author of Thinking, Fast and Slow’I love this book. It is one of the few books I’ve read recently that fundamentally changes the way I think about the world’ Steven D. Levitt, co-author of Freakonomics

Amazon.co.uk Price: £9.80 (as of 17/08/2022 02:45 PST- Details)

‘Most likely essentially the most influential widespread science ebook ever written’ – BBC Radio 4’Nudge has modified the world. It’s possible you’ll not realise it, however because of its findings you are prone to stay longer, retire richer and perhaps even save different individuals’s lives’ – The TimesFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the ebook that has modified the way in which we take into consideration decision-makingNudge is about selections – how we make them and the way we will make higher ones. Day-after-day we make selections: in regards to the issues that we purchase or the meals we eat; in regards to the investments we make or our kids’s well being and schooling; even the causes that we champion or the planet itself. Sadly, we frequently select poorly. We’re all vulnerable to biases that may lead us to make unhealthy selections. And, as Thaler and Sunstein present, no alternative is ever offered to us in a impartial manner. By realizing how individuals assume, we will make it simpler for them to decide on what’s greatest for them, their households and society. Utilizing dozens of eye-opening examples and unique analysis, the authors display the way to nudge us in the proper instructions, with out limiting our freedom of alternative.’How usually do you learn a ebook that’s each vital and amusing, each sensible and deep? … A must-read for anybody who needs to see each our minds and our society working higher’ Daniel Kahneman, creator of Pondering, Quick and Sluggish’I really like this ebook. It is without doubt one of the few books I’ve learn lately that essentially adjustments the way in which I take into consideration the world’ Steven D. Levitt, co-author of Freakonomics

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