Purple Cow: Transform Your Business by Being Remarkable
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Amazon.co.uk Price: £6.49 (as of 10/04/2023 11:07 PST- Details)
You are both a Purple Cow otherwise you’re not. You are both exceptional or invisible. Make your alternative.What do Apple, Starbucks, Dyson and Pret a Manger have in frequent? How do they obtain spectacular development, forsaking former tried-and-true manufacturers to gasp their final? The outdated guidelines of P’s utilized by entrepreneurs – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of promoting is over. It is time to add a brand new P – the Purple Cow.Purple Cow describes one thing phenomenal, one thing counterintuitive and thrilling and flat-out unbelievable. In his new bestseller, Seth Godin urges you to place a Purple Cow into the whole lot you construct, and the whole lot you do, to create one thing actually noticeable. It is a manifesto for anybody who needs to assist create services which might be price advertising within the first place.
Based on 0 reviews
Be the first to review “Purple Cow: Transform Your Business by Being Remarkable”
Related products
-
E-Commerce
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? – Why does the stock market forgive them for sins that would destroy other firms? – And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
SKU: n/a -
E-Commerce
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
THE SUNDAY TIMES BESTSELLER’Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’-TIM COOK, CEO, Apple ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’ -SHERYL SANDBERG, COO, Facebook Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth – even in those at the pinnacle of their careers – inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.’Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’-SUSAN WOJCICKI, CEO, YouTube’Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’-SUNDAR PICHAI, CEO, Google
SKU: n/a -
E-Commerce
The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable.The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.Now is the time to think Lean.The Lean Startup changes everything – Harvard Business Review
SKU: n/a -
E-Commerce
Business Analysis
Business analysts must respond to the challenges of today’s highly competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools. It is also ideal for students wanting to gain university and industry qualifications. This new edition includes expanded discussions regarding gap analysis and benefits management, the impact of Agile software development and an introduction to business architecture.
SKU: n/a
There are no reviews yet.