Sway: Unravelling Unconscious Bias
‘Passionate and urgent.’ Guardian, Book of the Week’A must-read for all.’ Stylist, best new books for 2020’Cogently argued and intensely persuasive. Groundbreaking Work.’ Waterstones, best new books of April’Practical, useful, readable and essential for the times we are living in.’ Nikesh Shukla’An eye-opening book that I hope will be widely read.’ Angela Saini’If you think you don’t need to read this book, you really need to read this book.’ Jane GarveyHave you ever been told to smile more, been teased about your accent, or had your name pronounced incorrectly? If so, you’ve probably already faced bias in your everyday life. We like to believe that we are all fair-minded and egalitarian but we all carry biases that we might not even be aware of. For the first time, behavioural scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or ‘unintentional’ biases affect the way we communicate and perceive the world, and how they affect our decision-making, even in life and death situations. She takes a unique inter-disciplinary approach combining case studies, personal experience, interviews and real-world stories underpinned by scientific theories and research. Throughout, Pragya answers questions such as: do our roots for prejudice lie in our evolutionary past? How has bias affected technology? If we don’t know about it, are we really responsible for it?At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enable you to reflect and consider the forces that shape us all, opening your eyes to your own biases in a scientific and non-judgmental way.
Amazon.co.uk Price: £5.89 (as of 09/04/2023 11:08 PST- Details)
‘Passionate and pressing.’ Guardian, E book of the Week’A must-read for all.’ Stylist, finest new books for 2020’Cogently argued and intensely persuasive. Groundbreaking Work.’ Waterstones, finest new books of April’Sensible, helpful, readable and important for the occasions we live in.’ Nikesh Shukla’An eye fixed-opening e book that I hope will probably be extensively learn.’ Angela Saini’In case you suppose you needn’t learn this e book, you actually need to learn this e book.’ Jane GarveyHave you ever been instructed to smile extra, been teased about your accent, or had your identify pronounced incorrectly? If that’s the case, you have in all probability already confronted bias in your on a regular basis life. We prefer to consider that we’re all fair-minded and egalitarian however all of us carry biases that we’d not even pay attention to. For the primary time, behavioural scientist, activist and author Dr Pragya Agarwal unravels the best way our implicit or ‘unintentional’ biases have an effect on the best way we talk and understand the world, and the way they have an effect on our decision-making, even in life and demise conditions. She takes a novel inter-disciplinary method combining case research, private expertise, interviews and real-world tales underpinned by scientific theories and analysis. All through, Pragya solutions questions comparable to: do our roots for prejudice lie in our evolutionary previous? How has bias affected know-how? If we do not learn about it, are we actually liable for it?At a time when partisan political ideologies are taking centre stage, and we battle to make sense of who we’re and who we wish to be, it’s essential that we perceive why we act the best way we do. This e book will allow you to replicate and take into account the forces that form us all, opening your eyes to your personal biases in a scientific and non-judgmental approach.
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