Brand Gap, The: Revised Edition (Aiga Design Press)


THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dynamics of competition• the three most powerful questions to ask about any brand• why collaboration is the key to brand-building• how design determines a customer’s experience• how to test brand concepts quickly and cheaply• the importance of managing brands from the inside• 220-word brand glossary

Amazon.co.uk Price: £16.39 (as of 27/11/2021 18:54 PST- Details)

THE BRAND GAP is the primary e book to current a unified idea of brand-building.  Whereas most books on branding are weighted towards both a strategic or inventive method, this e book exhibits how each methods of pondering can unite to provide a “charismatic model”—a model that prospects really feel is crucial to their lives. In an entertaining two-hour learn you’ll be taught:• the brand new definition of brand name• the 5 important disciplines of brand-building• how branding is altering the dynamics of competitors• the three strongest inquiries to ask about any model• why collaboration is the important thing to brand-building• how design determines a buyer’s expertise• easy methods to check model ideas shortly and cheaply• the significance of managing manufacturers from the within• 220-word model glossary

Category:

Based on 0 reviews

0.0 overall
0
0
0
0
0

Be the first to review “Brand Gap, The: Revised Edition (Aiga Design Press)”

There are no reviews yet.