The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It


E-Myth ‘e-,’mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

Amazon.co.uk Price: £11.99 (as of 02/08/2021 11:24 PST- Details)

E-Fable ‘e-,’mith n 1: the entrepreneurial fable: the parable that most individuals who begin small companies are entrepreneurs 2: the deadly assumption that a person who understands the technical work of a enterprise can efficiently run a enterprise that does that technical workVoted #1 enterprise guide by Inc. 500 CEOs.An prompt traditional, this revised and up to date version of the exceptional bestseller dispels the myths about beginning your personal enterprise. Small enterprise guide and writer Michael E. Gerber, with sharp perception gained from years of expertise, factors out how frequent assumptions, expectations, and even technical experience can get in the way in which of working a profitable enterprise.Gerber walks you thru the steps within the lifetime of a enterprise—from entrepreneurial infancy by means of adolescent rising pains to the mature entrepreneurial perspective: the guiding gentle of all companies that succeed—and exhibits apply the teachings of franchising to any enterprise, whether or not or not it’s a franchise. Most significantly, Gerber attracts the important, typically neglected distinction between engaged on your small business and dealing in your small business.The E-Fable Revisited will make it easier to develop your small business in a productive, assured approach.

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