The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
SHORTLISTED: Business Book Awards 2020 – International Business Book CategorySocial networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.
Amazon.co.uk Price: £14.99 (as of 10/04/2023 11:07 PST- Details)
SHORTLISTED: Enterprise Guide Awards 2020 – Worldwide Enterprise Guide CategorySocial networks are the brand new norm and conventional advertising is failing in right this moment’s digital, always-on tradition. Companies internationally are having to withstand how they continue to be related within the uneven waters of the digital ocean. In an period the place a YouTube star will get extra every day impressions than Nike, Coca-Cola and Walmart mixed, conventional advertising as we all know it’s useless. The Finish of Advertising and marketing revolutionizes the best way manufacturers, businesses and entrepreneurs ought to strategy advertising. From how Donald Trump received the American presidency utilizing social media and why Kim Kardashian is among the world’s greatest on-line manufacturers, via to the affect of bots and automation, this guide will train you about new options and rising platforms that can have interaction clients and staff. Uncover daring content material concepts, hear from among the world’s largest manufacturers and content material creators and learn the way to construct smarter paid-strategies, assured that can assist you dominate your markets. The Finish of Advertising and marketing explains that regardless of how simple it’s to achieve potential clients, the important thing relationship between model and client nonetheless wants the human contact. Discover ways to put ‘social’ again into social media and declare model relevancy in a world the place algorithms dominate, natural attain is dwindling and customers do not need to be bought to, they need to be engaged.
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