The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:- How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? – Why does the stock market forgive them for sins that would destroy other firms? – And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Amazon.co.uk Price: £7.69 (as of 09/04/2023 11:03 PST- Details)
‘A incredible, provocative ebook about the place we are actually and the place we’re going’ Phil Simon Huffington PostAmazon, Apple, Fb, and Google are the 4 most influential corporations on the planet. Nearly everybody thinks they know the way they bought there. Nearly everyone seems to be incorrect.For all that’s been written in regards to the 4 over the past twenty years, nobody has captured their energy and staggering success as insightfully as Scott Galloway.As a substitute of shopping for the myths these corporations broadcast, Galloway asks elementary questions:- How did the 4 infiltrate our lives so utterly that they’re virtually not possible to keep away from (or boycott)? – Why does the inventory market forgive them for sins that will destroy different corporations? – And as they race to develop into the world’s first trillion-dollar firm, can anybody problem them? In the identical irreverent type that has made him one of many world’s most celebrated enterprise professors, Galloway deconstructs the methods of the 4 that lurk beneath their shiny veneers. He reveals how they manipulate the basic emotional wants which have pushed us since our ancestors lived in caves, at a pace and scope others can’t match. And he reveals how one can apply the teachings of their ascent to your personal enterprise or profession.Whether or not you need to compete with them, do enterprise with them, or just reside on the planet they dominate, you have to perceive the 4.
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