The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company


‘One of the best business books I’ve read in years.’ BILL GATESTHE #1 NEW YORK TIMES BESTSELLERA SUNDAY TIMES BOOK OF THE YEAR 2019_____________________________The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Amazon.co.uk Price: £9.99 (as of 01/07/2022 18:13 PST- Details)

‘The most effective enterprise books I’ve learn in years.’ BILL GATESTHE #1 NEW YORK TIMES BESTSELLERA SUNDAY TIMES BOOK OF THE YEAR 2019_____________________________The CEO of Disney, one in every of Time’s most influential individuals of 2019, shares the concepts and values he embraced to reinvent some of the beloved firms on the planet and encourage the individuals who carry the magic to life. Robert Iger turned CEO of The Walt Disney Firm in 2005, throughout a troublesome time. Morale had deteriorated, competitors was intense, and expertise was altering sooner than at any time within the firm’s historical past. His imaginative and prescient got here down to a few clear concepts: Recommit to the idea that high quality issues, embrace expertise as a substitute of combating it, and suppose greater—suppose world—and switch Disney right into a stronger model in worldwide markets. Fourteen years later, Disney is the biggest, most revered media firm on the planet, counting Pixar, Marvel, Lucasfilm and 21st Century Fox amongst its properties. Its worth is almost 5 instances what it was when Iger took over, and he’s acknowledged as some of the progressive and profitable CEOs of our period.In The Trip of a Lifetime, Robert Iger shares the teachings he’s realized whereas working Disney and main its 200,000 staff, and he explores the ideas which can be obligatory for true management, together with: Optimism. Even within the face of issue, an optimistic chief will discover the trail towards the very best end result and concentrate on that, slightly than give in to pessimism and blaming. Braveness. Leaders must be keen to take dangers and place huge bets. Worry of failure destroys creativity. Decisiveness. All selections, regardless of how troublesome, may be made on a well timed foundation. Indecisiveness is each wasteful and harmful to morale. Equity. Deal with individuals decently, with empathy, and be accessible to them. This ebook is concerning the relentless curiosity that has pushed Iger for forty-five years, because the day he began because the lowliest studio grunt at ABC. It’s additionally about thoughtfulness and respect, and a decency-over-dollars strategy that has turn into the bedrock of each mission and partnership Iger pursues, from a deep friendship with Steve Jobs in his remaining years to an abiding love of the Star Wars mythology.“The concepts on this ebook strike me as common” Iger writes. “Not simply to the aspiring CEOs of the world, however to anybody eager to really feel much less fearful, extra confidently themselves, as they navigate their skilled and even private lives.”

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