This is Marketing: You Can’t Be Seen Until You Learn To See


#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning–deciding not only who it’s for, but who it’s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.”This Is Marketing is a very accessible way into Godin’s thinking…. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.” – The Financial Times

Amazon.co.uk Price: £9.74 (as of 21/09/2021 18:07 PST- Details)

#1 Wall Avenue Journal Bestseller & Immediate New York Occasions Bestseller A game-changing strategy to advertising, gross sales, and promoting. For the primary time Seth Godin presents the core of his advertising knowledge in a single compact, accessible, timeless package deal. That is Advertising and marketing exhibits you find out how to do work you are pleased with, whether or not you are a tech startup founder, a small enterprise proprietor, or half of a big company. It doesn’t matter what your services or products, this ebook will allow you to reframe the way it’s offered to the world, with a view to meaningfully join with individuals who need it. Seth employs his signature mix of perception, commentary, and memorable examples to show you: * The way to construct belief and permission together with your goal market. * The artwork of positioning–deciding not solely who it is for, however who it is not for. * Why the easiest way to attain your objectives is to assist others change into who they need to be. * Why the previous approaches to promoting and branding now not work. * The stunning position of rigidity in any resolution to purchase (or not). * How advertising is at its core concerning the tales we inform ourselves about our social standing. You are able to do work that issues for individuals who care. This ebook exhibits you the best way.”This Is Advertising and marketing is a really accessible means into Godin’s pondering…. Godin writes in pacy, jargon-free prose and this ebook is attention-grabbing and helpful for anybody who needs an perception into how, and why, we purchase issues or change our habits in any means.” – The Monetary Occasions

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