YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.And that is a tragedy.Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won’t happen in government, and I don’t think it will happen in schools.It’ll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It’ll happen because we are crazy enough to risk everything to try and make that dream become a reality.To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.Waiting for people to come to you is not a strategy.Understanding exactly WHO your dream customer is, discovering where they’re congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

SHORTLISTED FOR THE FT AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019NEW YORK TIMES AND SUNDAY TIMES BUSINESS BESTSELLER’Reads more like a delicious page-turning novel…Put it on your holiday gift list for your favourite hedge-fund honcho’ Bloomberg’A compelling read’ Economist’Captivating’ New York Times book reviewJim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry has long craved a look inside Simons’s secretive hedge fund, Renaissance Technologies and veteran Wall Street Journal reporter Gregory Zuckerman delivers the goods.After a legendary career as a mathematician and a stint breaking Soviet codes, Simons set out to conquer financial markets with a radical approach. Simons hired physicists, mathematicians and computer scientists – most of whom knew little about finance – to amass piles of data and build algorithms hunting for the deeply hidden patterns in global markets. Experts scoffed, but Simons and his colleagues became some of the richest in the world, their strategy of creating mathematical models and crunching data embraced by almost every industry today.As Renaissance became a major player in the financial world, its executives began exerting influence on other areas. Simons became a major force in scientific research, education and Democratic politics, funding Hilary Clinton’s presidential campaign. While senior executive Robert Mercer is more responsible than anyone else for the Trump presidency – he placed Steve Bannon in the campaign, funded Trump’s victorious 2016 effort and backed alt-right publication Breitbart. Mercer also impacted the success of the Brexit campaign as he made significant investments in Cambridge Anatlytica. For all his prescience, Simons failed to anticipate how Mercer’s activity would impact his firm and the world.In this fast-paced narrative, Zuckerman examines how Simons launched a quantitative revolution on Wall Street, and reveals the impact that Simons, the quiet billionaire king of the quants, has had on worlds well beyond finance.