Digital Marketing Strategy: An Integrated Approach to Online Marketing


Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.It is an essential guide for any marketer to build an effective and practical digital strategy.

Amazon.co.uk Price: £24.99 (as of 20/05/2022 11:09 PST- Details)

Optimize your digital channels and guarantee your advertising technique aligns with enterprise goals, with this second version of the bestselling information to digital advertising – really helpful by the Chartered Institute of Advertising.There is no such thing as a scarcity of digital advertising sources but discovering a e book that covers all disciplines is usually a problem. This important and extremely readable e book supplies an accessible, step-by-step framework to the planning, integration and measurement of every digital platform and approach, all tailor-made to realize overarching enterprise goals.Now that includes innovative updates on social media, search engine optimization, content material advertising, consumer expertise and buyer loyalty, Digital Advertising Technique is a perfect street map for navigating:-Advertising automation, personalization, messaging and e mail -On-line and offline integration-The ability of applied sciences, reminiscent of AI-New information safety and privateness strategiesAccompanied by downloadable sensible implementation guides spanning search engine optimization, paid-search, e mail, lead-generation and extra, Digital Advertising Technique will present you successfully choose, align and handle digital channels and operations, to streamline a successful digital advertising technique for measurable, optimized outcomes.It’s a necessary information for any marketer to construct an efficient and sensible digital technique.

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