Business Books
Showing 49–72 of 353 results
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Personal Finance
Cash In A Property Crash: How To Create Wealth Through Property Investment During Any Property Market Boom Or Crash
Personal FinanceCash In A Property Crash: How To Create Wealth Through Property Investment During Any Property Market Boom Or Crash
How Would You Like to Make Fast Cash in a Property Market Crash, When Everyone Else is in a State of Panic & Fear [& Selling Their Houses Cheap!]? How would you like to buy 30% below market value property time & time again using a ‘Property Buying Machine’ & Make £30,000 per deal instantly? Cash in a Property Market Crash will show you how.
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E-Commerce
Chaos Monkeys: Inside the Silicon Valley Money Machine
NEW YORK TIMES BESTSELLERAn adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network. Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle. Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
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Business Management
COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever
Look for Michael’s new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how–by saying less and asking more–you can develop coaching methods that produce great results.· Get straight to the point in any conversation with The Kickstart Question· Stay on track during any interaction with The Awe Question· Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question· Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question· Finally ensure others find your coaching as beneficial as you do with The Learning QuestionA fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work–and your workplace–from good to great.”Coaching is an art and it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part – how to take this new information and turn it into habits and a daily practice. –Brené Brown, author of Rising Strong and Daring Greatly.
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E-Commerce
Company of One: Why Staying Small is the Next Big Thing for Business
A refreshing approach to entrepreneurship centered on staying small and avoiding growth – maximizing happiness, sustainability and profitability.Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.In Company of One, Jarvis explains how you can do the same, including:· Planning to set up· Determining desired revenues· Keeping clients happy· And, of course, doing all this on your own.”Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches.” -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM”You’re not a machine, so why would you run your business like one? Company of One shows you another way. If you’ve ever wondered how to have a business that works for you-instead of the other way around-you need this book.” -CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP
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Personal Finance
Cooking on a Bootstrap: Over 100 Simple, Budget Recipes
Award-winning cookery writer and anti-poverty campaigner Jack Monroe is back with Cooking on a Bootstrap: a creative and accessible cookbook packed with affordable, delicious recipes, most of which are vegetarian.Winner of the Observer Food Monthly Best Food Personality Readers’ Award 2018.Jack Monroe is a campaigner, food writer and activist, her first cookbook A Girl Called Jack, was a runaway bestseller. The sequel Cooking on a Bootstrap makes budget food fun and delicious, with 118 incredible recipes including Fluffy Berry Pancakes, Self-Love Stew, Marmite Mac ‘n’ Cheese and Hot Sardines with Herby Sauce.Chapters include Bread, Breakfasts, A Bag of Pasta and a Packet of Rice, Spuds and Eat More Veg. There are vegan, sweet and what Jack calls ‘contraband’ dishes here, as well as nifty money-saving tips. With her trademark humour and wit, Jack shows us that affordable, authentic and creative recipes aren’t just for those with fancy gadgets or premium ingredients.Initially launching this book as a very limited black and white edition on Kickstarter, Jack reached the funding target in just one day. This beautiful edition contains illustrations and original full-colour photographs to really make your mouth water.
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E-Commerce
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
E-CommerceCopywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
What if you could sell anything to anyone?Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales — no matter what you sell or who you sell it to — this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.
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E-Commerce
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
E-CommerceCopywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
What if you could sell anything to anyone?Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales — no matter what you sell or who you sell it to — this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.
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E-Commerce
Creativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
E-CommerceCreativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired―and so profitable.Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios―into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture―but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
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E-Commerce
Creativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
E-CommerceCreativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
‘Just might be the best business book ever written.’ – Forbes MagazineThis is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn’t have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.And through this story, we learn what creativity really is.
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E-Commerce
Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too
E-CommerceCrushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That s what Crushing It teaches readers to do. In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it s not about getting rich. It s a blueprint to living life on your own terms.
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Personal Finance
Currency Trading Fd 3e (For Dummies)
Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on, user-friendly guide that explains how the foreign exchange (ForEx) market works and how you can become a part of it. Currency trading has many benefits, but it also has fast-changing financial-trading avenues. ForEx markets are always moving. So how do you keep up? With this new edition of Currency Trading For Dummies, you’ll get the expert guidance you’ve come to know and expect from the trusted For Dummies brand now updated with the latest information on the topic. Inside, you’ll find an easy-to-follow introduction to the global/ForEx market that explains its size, scope, and players; a look at the major economic drivers that influence currency values; and the lowdown on how to interpret data and events like a pro. Plus, you’ll discover different types of trading styles and make a concrete strategy and game plan before you act on anything. * Covers currency trading conventions and tools * Provides an insider’s look at key characteristics of successful currency traders * Explains why it’s important to be organized and prepared * Offers guidance on trading pitfalls to avoid and risk management rules to live by Whether you’re just getting started out in the foreign exchange market or an experienced trader looking to diversify your portfolio, Currency Trading For Dummies sets you up for trading success.
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Business Management
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Business ManagementDaring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
**Now on Netflix as The Call to Courage**’She’s so good, Brené Brown, at finding the language to articulate collective feeling’ Dolly Alderton Every time we are faced with change, no matter how great or small, we also face risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings – or feel guilt for feeling them in the first place. In a powerful new vision Dr Brené Brown challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it’s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability – from revealing our true selves – we distance ourselves from the experiences that bring purpose and meaning to our lives.Daring Greatly is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.This is vulnerability. This is daring greatly.
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Business Management
Deep Work: Rules for Focused Success in a Distracted World
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.’Deep work’ is the ability to focus without distraction on a cognitively demanding task. Coined by author and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill. In short, deep work is like a superpower in our increasingly competitive economy.And yet most people, whether knowledge workers in noisy open-plan offices or creatives struggling to sharpen their vision, have lost the ability to go deep – spending their days instead in a frantic blur of email and social media, not even realising there’s a better way.A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and surprising suggestions, such as the claim that most serious professionals should quit social media and that you should practice being bored. Put simply: developing and cultivating a deep work practice is one of the best decisions you can make in an increasingly distracted world and this book will point the way.
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Personal Finance
Did He Save Lives? A Surgeon’s Story
David Sellu was a surgeon with a distinguished record extending over forty years. In 2010, a patient died under his care in a private hospital. There followed a sequence of extraordinary events that led to David being prosecuted and convicted for the patient’s death and sent to prison. His licence to practise medicine was suspended, his career cut short. Events that took place later showed that this was an unfair trial with tinges of racism, and he won an appeal against his conviction and is now a free man. But the damage had already been done. This book tells his extraordinary story for the first time, in his own words.
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E-Commerce
Digital Marketing Fd (For Dummies (Lifestyle))
Does your digital marketing pack a punch? Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing and everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms and the people who use them continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don’t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you’re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you’ll find everything you need to meet your business goals and boost your bottom line. * Develop an individually tailored digital marketing campaign * Offer an effective lead magnet to convert visitors * Keep your audience invested in your brand, products, and services * Create a return path with frequent and strategic communication with your customers If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
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E-Commerce
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.It is an essential guide for any marketer to build an effective and practical digital strategy.
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Business Management
Do What Matters
Written by the co-founder and Managing Director of Free To Shine Nicky Mih, Do What Matters is about courage and achieving the seemingly impossible. It is for people who are ready to step up in their life and leadership. Nicky Mih deftly takes us on a journey of the complexities and challenges of leading a child protection organisation in Cambodia. Working with families facing immense difficulties and children battling to go to school has taught Nicky Mih many lessons that have changed the way she lives and leads. Do What Matters is a call to action to do more with the life we too often take for granted. It is a reminder to do what matters most to you – in your business, with your family, and in the world.Nicky Mih is a woman on a mission –to prevent school-aged girls from being trafficked into the commercial sex industry, a mission set for her by survivors themselves. Nicky leads a team of social workers and education officers who work with community leaders, police, schools, and families to secure the safety of girls across rural Cambodia, and help them achieve their rights to access education, safe drinking water, enough food, and adequate shelter.
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Law
Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
LawDone Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué’A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein’A must-read for football fans.’ Freddie LjungbergInsightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football. What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots? Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
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E-Commerce
DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)
“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” — Anthony Robbins “Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” — Bill Glazier “I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” — Dan Kennedy “I can say, without a second’s hesitation, that Russell Brunson’s “DOTCOM Secrets” book trumps all of them.” — Allan Tutt, Amazon Customer “If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” — Linda Leon, Amazon Customer “Russell shares amazing insights into what makes a dotcom business succeed, if you don’t follow these principles you’ll surely struggle.” — Dan, Amazon Customer “There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” — Stan, Anderton The Underground Playbook For Growing Your Company Online Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and services What is DotcomSecrets? It is NOT just another “how to” book on Internet Marketing. It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before. It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online. DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement! For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world. DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
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E-Commerce
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
E-CommerceDotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
This book is not about getting more traffic to your website – yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions – yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). What most businesses really have is a ‘funnel’ problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks and scripts now so you can fix your funnel, turn it into the most profitable member of your team and grow your company online.
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Law
Double Cross: The True Story of The D-Day Spies
D-Day, 6 June 1944, the turning point of the Second World War, was a victory of arms. But it was also a triumph for a different kind of operation: one of deceit… At the heart of the deception was the ‘Double Cross System’, a team of double agents whose bravery, treachery, greed and inspiration succeeded in convincing the Nazis that Calais and Norway, not Normandy, were the targets of the 150,000-strong Allied invasion force. These were not conventional warriors, but their masterpiece of deceit saved thousands of lives. Their codenames were Bronx, Brutus, Treasure, Tricycle and Garbo. This is their story.
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Law
East West Street: Winner of the Baillie Gifford Prize
THE BRITISH BOOK AWARDS NON-FICTION BOOK OF THE YEAR 2017SUNDAY TIMES TOP 10 BESTSELLERWhen he receives an invitation to deliver a lecture in the Ukrainian city of Lviv, international lawyer Philippe Sands begins a journey on the trail of his family’s secret history. In doing so, he uncovers an astonishing series of coincidences that lead him halfway across the world, to the origins of international law at the Nuremberg trial. Interweaving the stories of the two Nuremberg prosecutors (Hersch Lauterpacht and Rafael Lemkin) who invented the crimes or genocide and crimes against humanity, the Nazi governor responsible for the murder of thousands in and around Lviv (Hans Frank), and incredible acts of wartime bravery, EAST WEST STREET is an unforgettable blend of memoir and historical detective story, and a powerful meditation on the way memory, crime and guilt leave scars across generations.* * * * * ‘A monumental achievement: profoundly personal, told with love, anger and great precision’ John le Carré’One of the most gripping and powerful books imaginable’ SUNDAY TIMESWinner:Baillie Gifford Prize for Non-fictionJQ-Wingate Literary PrizeHay Festival Medal for Prose
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Law
East West Street: Winner of the Baillie Gifford Prize
THE BRITISH BOOK AWARDS NON-FICTION BOOK OF THE YEAR 2017WINNER OF THE BAILLIE GIFFORD PRIZE and THE JQ-WINGATE LITERARY PRIZETHE SUNDAY TIMES TOP 10 BESTSELLER’A monumental achievement: profoundly personal, told with love, anger and great precision’ John le Carré’One of the most gripping and powerful books imaginable’ SUNDAY TIMESWhen he receives an invitation to deliver a lecture in the Ukrainian city of Lviv, international lawyer Philippe Sands begins a journey on the trail of his family’s secret history. In doing so, he uncovers an astonishing series of coincidences that lead him halfway across the world, to the origins of international law at the Nuremberg trial. Interweaving the stories of the two Nuremberg prosecutors (Hersch Lauterpacht and Rafael Lemkin) who invented the crimes or genocide and crimes against humanity, the Nazi governor responsible for the murder of thousands in and around Lviv (Hans Frank), and incredible acts of wartime bravery, EAST WEST STREET is an unforgettable blend of memoir and historical detective story, and a powerful meditation on the way memory, crime and guilt leave scars across generations.WINNER OF THE HAY FESTIVAL MEDAL FOR PROSE 2017
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Business Management
Ego is the Enemy: The Fight to Master Our Greatest Opponent
It’s wrecked the careers of promising young geniuses. It’s evaporated great fortunes and run companies into the ground. It’s made adversity unbearable and turned struggle into shame. Every great philosopher has warned against it, in our most lasting stories and countless works of art, in all culture and all ages. Its name? Ego, and it is the enemy – of ambition, of success and of resilience. In Ego is the Enemy, Ryan Holiday shows us how and why ego is such a powerful internal opponent to be guarded against at all stages of our careers and lives, and that we can only create our best work when we identify, acknowledge and disarm its dangers. Drawing on an array of inspiring characters and narratives from literature, philosophy and history, the book explores the nature and dangers of ego to illustrate how you can be humble in your aspirations, gracious in your success and resilient in your failures. The result is an inspiring and timely reminder that humility and confidence are our greatest friends when confronting the challenges of a culture that tends to fan the flames of ego, a book full of themes and life lessons that will resonate, uplift and inspire.
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