E-Commerce
Showing 1–24 of 81 results
-
E-Commerce
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.“SEO For 2020 Onwards”Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You…Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure…If So, This Book Was Written For You“Features FREE Video Series + SEO Blueprint”What Does This Book Deliver?Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1′ will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…Discover SEO’s greatest secret – that it isn’t rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of ‘BS’Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.“Learn. Take Action. Get Results.”A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.“How High Will Your Revenue Go in 12 Weeks?”You’ll Discover…• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more…“Grab a Copy Now…”
SKU: n/a -
E-Commerce
3 Months to No.1: The 2023 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
E-Commerce3 Months to No.1: The 2023 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.“SEO For 2020 Onwards…”Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You…Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure…If So, This Book Was Written For You“Features FREE Video Series + SEO Blueprint”What Does This Book Deliver?Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1′ will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…Discover SEO’s greatest secret – that it isn’t rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of ‘BS’Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 9 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.“Learn. Take Action. Get Results.”A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.“How High Will Your Revenue Go in 12 Weeks?”You’ll Discover…• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more…“Get it on Your Kindle Now. Start Today…”
SKU: n/a -
E-Commerce
42 Things I Wish I Had Known When I Started to Trade Stocks, Forex, CFD
What are some of the readers saying about the book? “This book should be the very first resource for a beginner thinking about getting into trading.”“This book will save you good money because in the beginning you will do silly mistakes which can be avoided if you understand the basics written here.”“Good advice using easy to understand examples aimed at keeping inexperienced traders/investors out of trouble.”“My feeling was that this is a very honest book, written from the heart. Some of the initial pages may feel more general, but if you are a newbie it will be very useful! Even if you are a seasoned trader, moving into #6,7,8 may be useful. I liked especially the short remarks and the clear point of view at #6. I liked #18 as well as 24. #15 and 26 is very healthy advice. In general, the book is easy to read, and it leaves you with valuable content, simple yet powerful.”Check the Customer Reviews section to see all reviews.“Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.” – Warren BuffettAccording to one academic study, 4 out of 5 active traders lost money and only 1 in 100 could be described as “predictably profitable.” According to the AMF, France’s financial market regulator, 89 per cent of French clients lost money trading Forex and CFD between 2009 and 2012.Each day new traders and investors, full of enthusiasm and hope, begin their quest for (big) profits. Unfortunately, for most of them the ride turns out to be a nightmare, and they end up losing (a lot of) money. Trading is hard. You need to be fully aware of all the risks that arise from trading. You need to understand the unwritten rules of the financial markets. You need to accept you are on your own in a combat with other individual traders and investors, investments funds, hedge funds, banks and other market participants. You need to accept that one of the financial markets’ rule is “Eat or be eaten.” This is why the book can help youIn less than 3 hours, this easy to read and understand book for beginners will teach you how to avoid the most common pitfalls of trading and how you can avoid losing your money.This book will not teach you a specific trading methodology. The goal is to help you understand the most important mistakes that can make you fail.Ready to Get Started?Scroll to the top of the page, click the “buy” button and get your copy today.Don’t have a Kindle? No problem. Just click where it says: “Read on any device” (just beneath the book image), and you will be able to read the book from any tablet, smartphone, or computer.* (study conducted in Taiwan by Brad M. Barber, a finance professor at the University of California, Davis)
SKU: n/a -
E-Commerce
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram…
E-Commerce500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram…
Struggling with social media marketing for business? Feeling overwhelmed or don’t even know where to begin? Updated in June 2020, this is the book for you.500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or increasing sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.»» DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business ««500 Social Media Marketing Tips is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you’ll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business!You will learn:Why Every Business Needs A Social Media Marketing StrategyThe Key Foundations For Every Successful Social Media Marketing PlanThe Most Effective Content to Share on Social Media (And How to Make It)Hundreds of Tips to Get More Followers, Grow Your Audience, and Succeed on All The Biggest Social NetworksHow to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer How to Use Paid Advertising to Supercharge Your Content And Reach A Massive AudienceHow to Use Blogging to Underpin and Drive your Social Media Marketing EffortsPlus: Access to Over 250 Social Media Marketing Video Tutorials»» Ready to Kick Start Your Social Media Marketing? ««Join over 90,000 people are already using 500 Social Media Marketing Tips to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.Scroll to the top of the page and click the “Buy Now” button.
SKU: n/a -
E-Commerce
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
SKU: n/a -
E-Commerce
A Beginner’s Guide To Day Trading Online 2nd Edition
The national bestseller—updated for the new stock market!”Read the book if you want to know how the market works and how to make it work for you.” —Greg Capra, president of Pristine.com, coauthor of Tools and Tactics for the Master Day Trader”By using the tools, trading tactics and strategies revealed in…A Beginner’s Guide to Day Trading Online, you will be armed with the skills needed to help you win your battle with the markets.” —Steve Nison, CMT, president, www.candlecharts.com, author of Japenese Candlestick Charting Techniques”Read this book, and, two, reread this book. It will help you achieve your trading goal, which is to make money in the markets. Every trader, from a beginner to the advanced professional, should have this book!” —John Person, CTA, president, Nationalfutures.com”There are only a handful of trading educators that I would recommend listening to and…Toni Turner is one of them.” —Hubert Senters, www.tradethemarkets.comDay trading is highly profitable—and highly tumultuous. Moreover, the financial markets have changed considerably in recent years. Expert author Toni Turner gives you the latest information for mastering the markets, including:Decimalization of stock pricesNew trading products such as E-minis and Exchange Traded Funds (ETFs)Precision entries and exitsThe new breed of trader Written in an accessible, step-by-step manner, A Beginner’s Guide to Day Trading Online, 2nd Edition shows how to day-trade stocks in today’s market.
SKU: n/a -
E-Commerce
AMAZON FBA Step By Step (2023 Update): A Beginners Guide To Selling On Amazon, Making Money And Finding Products That…
E-CommerceAMAZON FBA Step By Step (2023 Update): A Beginners Guide To Selling On Amazon, Making Money And Finding Products That…
Learn the Same Closely Guarded Secrets That Most $5,000 Amazon FBA Course Gurus Teach Their Students! (Updated for 2020) Make $1,000 to $5,000 by Starting Your First AMAZON FBA Business… Even if You Know Nothing About Business or Ecommerce or MarketingFinally, you can now have the same information that gurus teach on their thousand-dollar courses… for LESS THAN 1% of the price they are charging! Today, you can learn a simple STEP BY STEP GUIDE that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book is for you. Finally, a no fluff, No B.S. – Step by step way to finally make money as an Amazon FBA seller. Inside you’ll discover the following:* How to choose a plan of attack, so you’ll know exactly what product are you going to look for.* The best way to get started with private labels, the checklist to use for choosing a supplier and the entire process of getting your products from initial order to shipping* What to do if you are strapped for cash… hard problem = easy solution* How to create a product listing that converts into cashAMAZON SELLING doesn’t have to be complicated… let’s make it simple from the very beginning! You’ll also uncover:- The exact template on how you can go from “knowing nothing” on FBA to almost expert, in 60minutes or less – The daily practice that separates the loser sellers from the winners – How to get reviews that has a much higher bearing when it comes to Amazon search rankings – The easiest way to add eyeballs to your listings If you’re serious about starting an AMAZON FBA business, then this book will help you get started.With an average rating of 4.2 stars here on Amazon, beginners are finding this simple and straight to the point book useful as they start their own Amazon business. Do you want to be one of us? Or do you want to continue searching for a “holy grail” that costs $5,000 or more?Click the Buy Button and Grab Your Copy Today! Book Updated for the 2020 Marketplace. (Over 15 pages of new punchy and valuable information added for 2020)
SKU: n/a -
E-Commerce
Blockchain Basics: A Non-Technical Introduction in 25 Steps
In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used. No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors.This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused books. It does so by explaining both the technical concepts that make up the blockchain and their role in business-relevant applications.What You’ll LearnWhat the blockchain isWhy it is needed and what problem it solvesWhy there is so much excitement about the blockchain and its potentialMajor components and their purposeHow various components of the blockchain work and interactLimitations, why they exist, and what has been done to overcome themMajor application scenariosWho This Book Is For Everyone who wants to get a general idea of what blockchain technology is, how it works, and how it will potentially change the financial system as we know it
SKU: n/a -
E-Commerce
Brand Gap, The: Revised Edition (Aiga Design Press)
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dynamics of competition• the three most powerful questions to ask about any brand• why collaboration is the key to brand-building• how design determines a customer’s experience• how to test brand concepts quickly and cheaply• the importance of managing brands from the inside• 220-word brand glossary
SKU: n/a -
E-Commerce
Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X
SKU: n/a -
E-Commerce
Business Analysis
Business analysts must respond to the challenges of today’s highly competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools. It is also ideal for students wanting to gain university and industry qualifications. This new edition includes expanded discussions regarding gap analysis and benefits management, the impact of Agile software development and an introduction to business architecture.
SKU: n/a -
E-Commerce
Chaos Monkeys: Inside the Silicon Valley Money Machine
NEW YORK TIMES BESTSELLERAn adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network. Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle. Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
SKU: n/a -
E-Commerce
Company of One: Why Staying Small is the Next Big Thing for Business
A refreshing approach to entrepreneurship centered on staying small and avoiding growth – maximizing happiness, sustainability and profitability.Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.In Company of One, Jarvis explains how you can do the same, including:· Planning to set up· Determining desired revenues· Keeping clients happy· And, of course, doing all this on your own.”Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches.” -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM”You’re not a machine, so why would you run your business like one? Company of One shows you another way. If you’ve ever wondered how to have a business that works for you-instead of the other way around-you need this book.” -CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP
SKU: n/a -
E-Commerce
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
E-CommerceCopywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
What if you could sell anything to anyone?Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales — no matter what you sell or who you sell it to — this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.
SKU: n/a -
E-Commerce
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
E-CommerceCopywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What…
What if you could sell anything to anyone?Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales — no matter what you sell or who you sell it to — this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.
SKU: n/a -
E-Commerce
Creativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
E-CommerceCreativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired―and so profitable.Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios―into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture―but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
SKU: n/a -
E-Commerce
Creativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
E-CommerceCreativity, Inc.: an inspiring look at how creativity can – and should – be harnessed for business success by the…
‘Just might be the best business book ever written.’ – Forbes MagazineThis is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn’t have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.And through this story, we learn what creativity really is.
SKU: n/a -
E-Commerce
Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too
E-CommerceCrushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That s what Crushing It teaches readers to do. In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it s not about getting rich. It s a blueprint to living life on your own terms.
SKU: n/a -
E-Commerce
Digital Marketing Fd (For Dummies (Lifestyle))
Does your digital marketing pack a punch? Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing and everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms and the people who use them continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don’t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you’re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you’ll find everything you need to meet your business goals and boost your bottom line. * Develop an individually tailored digital marketing campaign * Offer an effective lead magnet to convert visitors * Keep your audience invested in your brand, products, and services * Create a return path with frequent and strategic communication with your customers If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
SKU: n/a -
E-Commerce
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.It is an essential guide for any marketer to build an effective and practical digital strategy.
SKU: n/a -
E-Commerce
DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)
“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” — Anthony Robbins “Russell is not a ‘pretend’ expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results.” — Bill Glazier “I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell.” — Dan Kennedy “I can say, without a second’s hesitation, that Russell Brunson’s “DOTCOM Secrets” book trumps all of them.” — Allan Tutt, Amazon Customer “If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book.” — Linda Leon, Amazon Customer “Russell shares amazing insights into what makes a dotcom business succeed, if you don’t follow these principles you’ll surely struggle.” — Dan, Amazon Customer “There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination.” — Stan, Anderton The Underground Playbook For Growing Your Company Online Founder of Click Funnels, Russell Brunson, shares the secrets that he’s learned about driving online sales from helping 10,000’s of en- trepreneurs sell millions of dollars of products, and services What is DotcomSecrets? It is NOT just another “how to” book on Internet Marketing. It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before. It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online. DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement! For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world. DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
SKU: n/a -
E-Commerce
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
E-CommerceDotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
This book is not about getting more traffic to your website – yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions – yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). What most businesses really have is a ‘funnel’ problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks and scripts now so you can fix your funnel, turn it into the most profitable member of your team and grow your company online.
SKU: n/a -
E-Commerce
Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt…does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…And so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content whether you’re a big brand or you’re small and solo. Sections include: * How to write better. (Or, for “adult-onset writers”: How to hate writing less.) * Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) * Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. * Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. *”Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. * Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
SKU: n/a -
E-Commerce
Excel 2019 in easy steps
Are you making the most of this feature-packed spreadsheet? Excel 2019 in easy steps starts with the basics and then reveals the key clever features on offer all in easy steps! Areas covered include: Creating, editing and manipulating worksheets Formulas, Functions, Tables, and importing data Handy templates to give you a head start Macros for everyday tasks to save time Charts to get an overview of your data What-if, Goal Seek and Optimization Using the Excel Online app to share and collaborate on spreadsheets and workbooks Adding images and illustrations to your spreadsheet to impress your colleagues! This primer illustrates how to use Excel to manage your finance and data effectively and easily both at home and at work. Whether you re upgrading to Excel 2019 or new to spreadsheets, use this guide to get more out of Microsoft Excel! Table of Contents: Introduction Begin with Excel Manage Data Formulas and Functions Excel Tables Advanced Functions Control Excel Charts Macros in Excel Templates and Scenarios Links and Connections
SKU: n/a